The Cincinnati Beacon
What’s the big Ikea, er, idea?
Tuesday, March 18, 2008
Posted by The Dean of Cincinnati
Recently, Gannett blog (an independent journal that watches the behavior of Gannett owned newspapers, such as the Enquirer) posted this item about The Enquirer’s local coverage of Ikea. Until reading that blog post, I hadn’t noticed our local adpaper’s groveling to try and sell ads to Ikea.
Here is what Jim Hopkins, moderator of Gannett Blog, had to say:
Entire Cincy newsroom now fluent in Swedish
Or so I imagine, based on the Second Coming of Jesus treatment The Cincinnati Enquirer gave last week to the opening of discount Swedish home furnishings retailer Ikea. Take this big wet kiss in the opening day story: “A loyal following came to the frenzied daylong event out of love for Ikea.” (Yup: The paper actually published it.)
But that was just the Swedish meatball on top of the Enquirer’s don’t-miss-a-single-angle coverage. Consider this jaw-dropper: Ikea installs huge sign. And the lede didn’t disappoint: “A huge sign towering over I-75 in West Chester went up today for the new Ikea furniture store, slated to open March 12.”
This is very similar to the Creation Museum spread in nky.com, which we covered here.
When will the madness end? Is this what it means to live in a town with only one daily paper?
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