Posted by The Dean of Cincinnati

Dear Wal-Mart:

I live in Cincinnati, Ohio—which is HQ for the Kroger Corporation.  Locally, I know Kroger fears competition from Wal-Mart, particularly in the grocery business.

I also know Wal-Mart has done some good work and earned positive publicity by making some decisions which have an environmental basis.

Recently, I suggested to Kroger that they try putting doors on all their refrigeration units.  I suggested this move could get them some free positive publicity, and it’s possible that the energy savings (besides being good for the environment) could save money overall.

Kroger responded with a note from their customer relations department which avoided the issue entirely.

I don’t know if some people will avoid buying string cheese if they need to open a door, but at the same time one must wonder how the overall experiment would raise customer awareness and save money overall in energy savings.

I suggest, therefore, that you implement a pilot program in Cincinnati to see what happens when you retrofit your open refrigeration units with doors.

If this move turns out to be profitable, it will also be good for the environment, earning Wal-Mart great publicity for being a leader in going Green.

Respectfully,

[The Dean of Cincinnati]

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